Concept by Cruise is pleased to unveil its new stand-alone website, containing an enviable brand mix. Globally sourcing the most sought-after and exclusive menswear brands without the pretentious attitude, Concept is a contemporary style gallery with a unique personality and tailored brand roster to reflect the individuality of its customers. The new online store has been carefully deliberated and designed, resulting in a sleeker, more refined platform that hosts even more essential brands, products and content. Here you'll find long-time Concept favourites such as A.P.C., Billionaire Boys Club, Carhartt, Common Projects, Our Legacy, Nike, New Balance and Norse Projects, along with some very select collections from Stone Island, Givenchy, C.P. Company, BLK DNM, Kenzo, Lanvin, Moncler, Polo Ralph Lauren and more.